A woman running by the sea at dawn in black activewear
The first afternoon of the new ohá

You are not invited to a launch. You are invited to begin.

One room. Forty mats. A guided Pilates afternoon, and the quiet start of something we have been building for thirteen years — in Amsterdam, on the twenty-eighth of June.

Sun 28 · 06 · 2026 Atelier Oost · Amsterdam 14:00 — 17:00 40 mats scroll

No launch noise. No press. No countdown. Just a room, forty mats, and the new ohá in your hands by the end of it.

— 28 June 2026 · Amsterdam

— what this is

A small, considered afternoon. Not a launch party. A first class. First community.

Forty people on forty mats in a room full of daylight. One guided class led by a certified instructor. Afterwards we slow down together — Turkish coffee, matcha, and a beautiful memory to keep. If you have been here from the beginning, thank you. If you have just arrived, welcome.

The date

28 · 06 · 26

Sunday afternoon
The hours

14 — 17

Doors at two
The place

Atelier Oost

Amsterdam, NL
The room

30

of 40 left · €49 inclusive
— the house of objects

Five objects, to begin.

A mat. A clip. A grip. A towel. A shopper. Kept in shadow until the day we open — then yours, to wear the energy you want to feel.

ohá mat
the mat
ohá clip
the clip
ohá grip socks
the grip
ohá towel
the towel
ohá shopper bag
the shopper

revealed in time

— after the afternoon

The objects come next.

Five things for the body, the morning, and the hour before the day insists. Be the first to know when the house opens.

One letter from ohá. Once. Never noise.